Are you a creative entrepreneur or are your clients? In this post, I will explain what exactly is a creative entrepreneur.
What Are Creative Entrepreneurs?
Have you ever looked at another online business owner’s Instagram bio or website and read things like, “I work with creatives,” or, “I help creative entrepreneurs.” I know when I first saw this term, I thought, what exactly is a creative entrepreneur?
In case you’re wondering if you fit the description of a creative entrepreneur or if the description fits the type of clients you want to work with, I’m going to fully explain it.
I think the line of work that first comes to mind when you hear the word “creative” is art or photography. However, creative entrepreneurs are not limited to this type of field.
The Balance Small Business describes a creative entrepreneur best as “someone who uses their creative or intellectual knowledge and skills to earn a living, usually in a business or as a freelancer.” By this definition, almost any form of work can apply, as long as it involves an individual who is profiting from his or her own abilities.
The main criteria someone has to meet to be considered a creative business owner is to:
- Think of a creative way to make money, and
- Start a business out of that idea.
For example, since I was studying accounting in college, I figured out that I could use the knowledge and passion I had for finance to start a bookkeeping business. Bookkeeping might not sound super creative, but the act of starting my own business from scratch was creative.
How do I start a creative business?
While a college education could benefit my bookkeeping business, I didn’t necessarily need a degree to get started. I first started developing my business after only one year of studying accounting, and I know many freelancers and entrepreneurs who start their businesses with no formal education.
The amazing thing about being a creative entrepreneur is that you don’t need to follow the traditional route of starting a career. You don’t have to go to college or work for someone else for 50 years. Taking out thousands of dollars of student debt is not necessary. You have free reign to decide what you want to do and how much you want to earn from it.
10 Creative Entrepreneur Examples
I see women starting their own businesses on Instagram every day, and most of them could be considered a creative entrepreneur. While the possibilities are endless, I want to point out a few examples to give you a clear picture of what one could look like. Here are 10 creative entrepreneur examples:
- Etsy shop seller
- Graphic designer
- Virtual assistant
- Social media manager
- Web designer
Do I have to be creative to be a creative entrepreneur?
I know people who claim that they don’t have a creative bone in their body, yet run successful businesses. However, running a business does require some creativity.
You probably are creative, even if you don’t think you are. Creativity doesn’t mean you have to know how to make things look pretty. It just means that you know how to solve problems and think outside of the box. To run a successful business, you have to be innovative and ambitious, and that is creative.
Some people have a more visionary mind, while others have a more logical mind. While both skills can benefit your creative business, you don’t need them both. I am one of those fortunate people who think both ways, so I am able to fully exercise my creativity when I work on my business.
If you are not one of those types of people, you could consider outsourcing tasks in which you are less skilled when your business starts to grow.
Adding to Your Creative Entrepreneur Team
When you first become a creative business owner, often, you have to be a little bit of a Jack-of-all-trades. You have to be the one who runs your website, checks your email, posts on social media, provides the service, and delivers the product.
That can be fun and exciting at first, but after a while, you can feel burned out. As your business grows, you may also realize that doing certain tasks aren’t contributing to revenue-generating activities. This may be a good time to really hone in on your core business operations and outsource the rest.
Once you start making an income, creative entrepreneurs have the freedom to outsource the parts of their businesses that they aren’t good at or that they just don’t like!
If you love the technical side of your business, but you’re no good at curating an aesthetically-pleasing Instagram feed, hire a social media manager or brand strategist!
If you love the product development part of your business, but hate looking at numbers, you can pass that duty on to a bookkeeper!
Adding to your creative entrepreneur team will give you the flexibility to focus on your main revenue-generating activities and increase your profit.
Now that you know what exactly is a creative entrepreneur, are you one, and if so, what is your industry? I would love to hear about your business in the comments!